About websites and what’s happening behind the scenes
If you’ve ever wondered why some sites work better than others — you’ll find simple answers here
Analytics You Can Trust
The GA4 Conversion Tracking Failures That Never Throw an Error
What we’ll cover in this article and why it’s narrower than a full audit Most GA4 conversion tracking problems do not announce themselves clearly. Some failures break loudly: a tag stops firing, a request fails, or a warning appears somewhere in the setup. Those are easier to catch because they leave evidence. The more dangerous […]
August 15, 2026
•5 min read
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Analytics You Can Trust
Making decisions on bad analytics data — here’s what that actually costs
The metric that convinced an entire industry to bet on the wrong thing A single missed variable in marketing analytics can do more than distort a report. It can change budgets, reshape strategy, and push an entire industry toward decisions that the underlying audience data never justified. For example, between 2015 and 2016, Facebook calculated […]
August 10, 2026
•8 min read
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Core Web Vitals & Crawlability
Why is page speed not the only thing to optimize for?
Wait… I meant a perfect CWV 100 score, didn’t I? As I’ve said in my two previous articles on the real cost of a slow website and the teardown of auditing a slow WordPress site, it is possible to reach that goal. But it is also mostly pointless, because the web can start to look […]
August 6, 2026
•6 min read
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Core Web Vitals & Crawlability
Teardown: auditing slow WordPress site step by step
Why does audit order matter more than the audit itself? When you’re trying to audit a website, whatever you do, make sure to first use free tools available to you which, in combination, can tell you quite a lot about what is going on when used and interpreted correctly. Most guides will tell you to […]
August 5, 2026
•14 min read
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Core Web Vitals & Crawlability
The real cost of a slow website: What Core Web Vitals actually protect
How much is a slow website actually costing you? Most websites nowadays solely rely on custom themes anyone can buy on theme forest or similar online shops to save time on development and money along with it, all in the quest to go live as soon as possible to make the business a reality. The […]
August 2, 2026
•15 min read
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